Posted by: drsallywrightstrategy | March 31, 2010

Why Is An Organization’s Driving Force So Important?

It is critical that executives in an organization know the Driving Force, because it establishes the parameters for product and market scope.  In smaller businesses (medical practices or quick-stop franchises, for example), product and market scope are easy to determine.  Medical practices, with a Products/Services offered Driving Force, offer medical care of a specialized kind in a specific geographical region (Somerset Pediatric in Somerset County, New Jersey.)  Quick-stops offer gas, ice cream, food staples, and sandwiches (WaWa  in Baltimore Maryland).

But the larger an organization becomes, the more it needs to define the boundaries of product and market scope so that the company doesn’t head off to pursue yet another unrelated profit opportunity, wasting time, enerergy, and money.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: