Posted by: drsallywrightstrategy | March 31, 2010

Why Is An Organization’s Driving Force So Important?

It is critical that executives in an organization know the Driving Force, because it establishes the parameters for product and market scope.  In smaller businesses (medical practices or quick-stop franchises, for example), product and market scope are easy to determine.  Medical practices, with a Products/Services offered Driving Force, offer medical care of a specialized kind in a specific geographical region (Somerset Pediatric in Somerset County, New Jersey.)  Quick-stops offer gas, ice cream, food staples, and sandwiches (WaWa  in Baltimore Maryland).

But the larger an organization becomes, the more it needs to define the boundaries of product and market scope so that the company doesn’t head off to pursue yet another unrelated profit opportunity, wasting time, enerergy, and money.


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