Posted by: drsallywrightstrategy | April 2, 2010

Great Strategic Move on the New York Stage

Let’s face it–a lot of us went to see Aida because of the elephants, right?   I mean circus elephants walking right across the stage in downtown New York City?  What could be more fun than that?

Dogs.  or more precisely, Dalmations.  Rescued ones, at that.  The lastest iteration of the “101 Dalmations” story is  a stage musical with the irresistible allure of 15 rescued Dalmations worked cleverly into the show’s splashy production numbers, right alongside people dressed in Dalmation costumes. 

Now, I don’t know about you, but sometimes I see a strategy that is so brilliant in its simplicity and appeal that I just have to shake my head.  My mentor Dr. Alan Weiss is fond of saying there’s nothing new under the sun.  This one is as old as civilization: if a child goes nuts over a pet, then how thrilled will an audience of children be to see 15 real, live pets prancing on the stage, stars of a New York musical?

I hope the producers have found a good stuffed Dalmation manufacturer.   The spin-off product sales are going to go through the roof.


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